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WHY DIGITAL MARKETING COURSE?

The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels and social media have become the most essential of all modern marketing tools.

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. Digital Marketing course has been designed to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

OVERVIEW

As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. Digital Marketing includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing. As emerging market we are covering all areas of digital marketing with 24 modules.

ELIGIBILITY CRITERIA

Undergraduates, Graduates, MBAs and working professionals aspiring for a career in marketing. It requires a creative mind and a broad knowledge about marketing process.

DIGITAL MARKETING CAREER OPPORTUNITIES

It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles

  • Digital Marketing Manager
  • SEO Manager
  • SEM Specialist and Digital Sales Executive
  • Content Manager
  • Social Media brand manager
  • Email Marketing Specialist
  • Mobile Marketing expert
  • Web Analytics Executive

The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).

COURSE HIGHLIGHTS
  • Classroom Training
  • Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification
  • Study Material
  • Hard Copy of Study Notes
  • Online Materials
  • Topic Wise study material in the form of Presentation and Case Studies
  • Practical Exercises
  • Quiz/Assignment with detailed answers and explanation
  • Doubt solving forum to interact with faculty & fellow students
  • 100% Placement assistance
  • We provide placement assistance to student for a bright career in DM industry.
  • Assignments & cases
  • Work on real time cases from different domains.
  • 24×7 Online Access
  • 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)
WHY SIEVE

SIEVE provides classroom Training for Digital Marketing course in Ameerpet, Hyderabad . There are various training providers who provide Online Digital Marketing courses but we provide classroom.

Curriculum

Module 1: Search Engine Marketing (SEO)

ON-PAGE OPTIMIZATION

Meta Tags Optimization, Canonical Tag. Implementation: SWOT analysis of website, Heading Tags in Contents, Description tag imp. KEYWORD RESEARCH: Keyword Proximity, Density, Analysis, Header Keyword Optimize, Footer Keyword Optimize, Image Optimization,  Image Alt Tags,  Google Sitemap Creation, Web Page Weight / Rank, Internal Link Building, Robots file Optimization, Anchor Text, URL renaming/re-writing, Website Audit.

 OFF-PAGE OPTIMIZATION

Submission to Search Engine, Directory Submission, Deep Linking, InBound Links, Blog Submission, Book Marking, Article writing/directory, Article Submissions, Classified submissions, FORUMS, SOCIAL BOOKMARKING, Press Release, Press release Submission, Directory Links : One Way Link building, Two Way Link building, Three Way Link building,  SITE MAPS: Sitemap Creation, XML Sitemap, Competitor Analysis, HTML, Logo & its Importance, Copyrighting, Call to Action, Copy-scape, Duplicate Content Issues, Coding Standards, Usage of all Tags, Free Backlinks Creation, 3 Projects

Module 2: Social Media Marketing & Optimization (SMM)

SOCIAL MEDIA OPTIMIZATION & MARKETING

Types of Social Media / Key Terms to Understand. How Social Media influences audience & Google?

Developing unique content, positioning and voice Integrating, social media into your website and blogs.

How to choose right social media for your business/brand.  Behavioral & cultural standard for Social Media.  Linking all Social Media Accounts.

YOU TUBE Marketing

Video optimization, Promoting on YouTube, Monetization, Seo for Youtube, Youtube Analytics

SLIDESHARE, PINTEREST, INSTAGRAM

FACEBOOK MARKETING

Create Marketing & Advertising, How to Promote Facebook pages, Advertise on Facebook (PPC)

Setting up Campaigns, Creating Advertisements, Managing & Promoting Posts, Targeting the Right Audience, In-page Analysis / Analytics, LINKEDIN: Marketing on Linkedin, Advertise on LinkedIn, Using LinkedIn for business, GOOGLE PLUS: Using Google Plus for Businesses, Hangouts.  TWITTER MARKETING: Using twitter for business

Module 3: GOOGLE ADWORDS

PPC TRAINING INTRODUCTION

What is Pay per Click Marketing, Importance & Benefits of PPC, Other Pay-Per-Click Providers, What is Google AdWords ?, How to set up PPC Campaign,

GOOGLE ADWORD NETWORKS

Search- Searching on Google (.Com, .in, .ph etc.), Search Partners- (AOL, Earthlink, Powered by Google, Site Search)

SET-UP PPC CAMPAIGN

PPC campaign Navigation, Use Multiple Account, “CLICK-THROUGH-RATES” CTR, What is Impression?, What is “Cost/Conversion”?, What is Tracking Code?,

WHAT IS KEYWORD RESEARCH?

Diff between SEO & PPC keywords, Keywords popularity, Search Volume, Categorize Keywords in Ad groups, Keyword Types: Broad, Exact, Phrase

CREATE EFFECTIVE ADS AD GROUPS

Measurement of Title,Desc URL, Ad that produce better ROI,

Learn, HOW TO do BIDDING?

WHAT IS QUALITY SCORE?

How Quality Score Effect on Bids?, How to Increase Position on Search?

BID FOR AD POSITION/ BID MANAGEMENT

User Define bids/Automatic Bids, Importance of bidding techniques, Competitors Analysis for bidding

WHAT IS LANDING PAGE?

Ads versus Landing Page, ‘Calls to Action’/Cost/Conversion

MOBILE MARKETING

VIDEO MARKETING

DISPLAY NETWORK CAMPAIGN

(Creating Image/Video /Text/Flash Banner), Navigation through Menus: Home/Campaigns/Opportunities/Tools & Analysis, Billing Account

REMARKETING

Using MCC (My Client Centre), MERCHANT CENTRE, CAMPAIGN PERFORMANCE, REPORTS

Keywords Performance Reports, Ad Performance Reports And GOOGLE CERTIFICATION.

Module 4: Google Analytics

Introduction to Web Analytics,

WHAT IS WEB ANALYTICS: Purpose of analytics in Internet Marketing, Admin Interface, Setting up an

accounts and Web properties, Managing account / Users, Google Analytics Interface, Home Tab /Realtime Data

DASHBOARD

Widgets / Customize dashboard

Date selection and comparison

EXPORTING REPORTS/ EMAILING

REPORTS

ADVERTISING ANALYTICS

ADWORDS DATA ANALYSIS

Keywords/Keyword Positions

Traffic Sources

Overview of Traffic sources, Sources / Direct Search, Organic / Keywords /Paid / Referral,

SEO (WEBMASTER TOOLS)

Social /Content Analysis, Site content /Speed/Search Events /Experiments In-page

Analytics, CONVERSION TRACKING Goals / Calculating the ROI Custom reporting.

Module 5: MOBILE Marketing

MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile Marketing & PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. There are a number of factors that you must consider in the early stages of your app marketing, including branding, keywords, and competition.

Module 6: Affiliate Marketing

AFFILIATE MARKETING

Affiliate marketing has just started in India contrarily to what it is in United States. Earning opportunity in affiliate marketing is unlimited. At DMTI you will learn how to do affiliate marketing. How to use Flipkart, Amazon, Jabong GOOGLE ADSENSE Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through which you can earn money by placing ads on your blog/website.

Module 7: EMAIL MARKETING

EMAIL MARKETING

EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicits sales or donations, & is meant to build loyalty, trust, or brand awareness.

Module 8: ORM

ONLINE REPUTATION MANAGEMENT

ORM – stands for Online Reputation Management. ORM basically influences the reputation of an individual’s or businesses. The advancement of internet and social media use, along with reputation management companies, has made it primarily an issue of search results. You learn how to remove and overlap the negative complaints or using SEO tactics to influence results and much more.

Module 9: Google Webmaster Tools

GOOGLE WEBMASTER TOOLS

Search Console, What is Webmaster Tools, Site working on Search Console, Refine personal & site settings, Manage & Monitor your site, Search Traffic, Google Index, Crawl & Fetching your site, submitting your verification code Testing Robot.txt & Sitemaps, Security – Check for errors.

Module 10: CONTENT MARKETING

CONTENT MARKETING Infographics are a visually compelling, Communication medium that done well can communicate complex data! An Infographic that is linked and compelling by its Nature will drive traffic to your website and blog as people “share” & “click”. A visual format that is potentially viral. They take deep data and present it in visual shorthand.

Module 11: Digital Marketing Strategy
  1. How to Start a Digital Marketing Agency
  2. Where do I get my clients from, places and areas to look for?
  3. Approach and Strategies to convert your prospective clients
  4. How to pitch to your clients, prove Digital Marketing is superior
  5. Target Oriented Marketing – Impress with Analytics
  6. Business Extensions with Upsell & selling multiple products
Module 12: CREATING A BLOG

USING WORDPRESS FOR CREATING A BLOG

Responsive BLOG Themes which is Mobile, Tablet & Desktop Compatible. Add Categories, Posts and Comments. Easily build a blog on WordPress Customizable, Mobile-ready designs and themes with hosting and support from WordPress.

Module 13: MEDIA Buying & Selling

MEDIA BUYING is the business of purchasing advertising space; Media Buying comes in different formats, such as banner ads, text ads and video ads. It is generally done on a CPM. Why should you definitely use Media Buying for your business? Benefits and Advantages. Profitable Media Buying Campaign from Start to Finish. Media buying and selling websites. Setting up your first Media Buying Ad Campaign. Tracking your Ad Campaigns Testing, Optimizing and Scaling.

Module 14: Ecommerce Business

ECOMMERCE BUSINESS MARKETING

Anatomy of ecommerce site, Ecommerce platforms, Market Vs Audience, Woo commerce. Ecommerce business profits. Methods for running a successful Ecommerce Learn the different methods for earning your customers’ trust, like developing an attractive website, having safe and easy payment forms, and displaying good content. Online marketers differ from traditional marketers, because they are not hired by agencies to form a brainstorming.

Module 15: VIRAL Marketing #Tag
  1. Introduction to HASHTAGS
  2. How to Use Hashtags for Your Business
  3. How to Create Hashtags – The Basics
  4. Research Trending Hashtags,
  5. Find Hashtags Related to the Main Keyword,
  6. Hashtags on Twitter for lead generation
Module 16: List Building Techniques

LIST BUILDING TECHNIQUES

Introduction to Your List Building Tools

How to Design Your Squeeze Page for Maximum Conversions

Split Testing Your Squeeze Pages, Setting Up Your Broadcast

Schedule, Launching Your List Building Campaign

Module 17: WhatsApp Digital Mktg
  1. Whatsapp Marketing for Business
  2. Communicate better using texts, images, audio and video
  3. Increase audience engagement
  4. Reinforce credibility by providing immediate customer support
  5. Build long-term-relationships & create loyal brand advocates
Module 18: Live Streaming (VT)
  1. Learn to use Live Streaming for Online Branding
  2. Configuring Broadcast settings
  3. Different types of Broadcast
  4. Create a Scope
  5. Promote & Interact with your Viewers
Module 19: LEAD GENERATION BIZ

Every businessman wants leads to his business and if you looking for the same, this training series will teach you how to get lots of leads from all directions.

Module 20: WEBINAR MARKETING

WEBINAR MARKETING & BENEFITS

Logistics, Direct interaction, launch feedbacks, webinar tools & services. Webinar tools and platforms. The Webinar benefits that can be obtained by the promotion of products, personal business and offline products for your company using the webinar technology are many. Learn – use Webinar for your Business – amazing benefits Apply the Top Webinar Marketing Tools.

Module 21: FREELANCING Techniques
  1. Freelancing Website, Best practices.
  2. Registering on Freelancing Web sites.
  3. Applying for online jobs, 4. Micro job sites – application & posting.
  4. Forum promotions, Accepting payments.
Module 22: Design Graphics

Graphics effectively communicate visual representations of information.

Create your own graphic for clients and Social media. In 2017 Graphics will rule. Graphics are more appealing then text.

Module 23: LANDING Page Technique
  1. Elements of Landing Page
  2. Acquiring Stunning Landing Pages
  3. WordPress Themes & Plugins
  4. CTA Placement & Optimization
  5. Landing Page from third party sites
Module 24: Top #5 Digital Marketing Tools for Online Business

#1 TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM for brand management

#2 TOOL LEARN an Image Manipulation Program

#3 TOOL Create Professional looking Newsletters & MAIL Responders

#4 TOOL Make beautiful Videos using your photos & videos using Special Effects

#5 TOOL Learn a LEAD Generation Tool – to get more Conversions

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